It’s the day before Thanksgiving and while I have a list of To-Do’s before taking off for the holiday weekend, I felt the need to spotlight a fascinating blog post I read earlier this morning. You see, I work with a lot of clients who use autoresponders to streamline their communication and automate their sales and marketing efforts. The majority of our clients use Infusionsoft however, from time to time we see the shoestring start-up try to get by with Constant Contact or Aweber. The sole determining factor in their choice of email provider: price.

Obviously there’s a lot more to calculating total return on investment than just keeping the investment low. I’d rather spend $200 and get back $10,000 than spend $20 and get back $1,000…but maybe that’s just me. In my mind any comparison of Infusionsoft and Aweber is apples and oranges anyway. Moving on to the purpose of this post, clients are constantly asking me about Infusionsoft’s deliverability. I share with them the honest facts, based on the time I spent as an employee at Infusionsoft as well as my own usage of the service in my day-to-day business. Let me clarify that our company does a lot of testing and measuring when it comes to opened emails and click-thru rates – and we have been more than satisfied with Infusionsoft’s deliverability.

Yet, on a weekly basis I’ll listen to something like this, “I heard Aweber has better deliverability than Infusionsoft.” This statement is usually hearsay by someone who knows someone who uses Aweber. There never seems to be any raw data to support this theory. Recently though, I had two clients who left Aweber for the host of additional features and functionality Infusionsoft has to offer. They actually seemed (SEEMED) to have data to support higher open rates and click-thru rates using Aweber than Infusionsoft. I was stumped. Was it time to get off of my soap box and put my foot in my mouth?

Nope. Joey Novak to the rescue! Joey is the author of the blog post I’ve been rambling about. He decided to put Aweber to the test and while doing so uncovered some pretty interesting facts about the way Aweber measures deliverability and counts their open rates and click-thru rates. I was shocked to learn about the logic Aweber developers used to program email tracking and reporting statistics. Either they weren’t thinking like marketers (which Infusionsoft is really, really good at) or they knowingly designed this sneaky secret to sway the statistics in their favor. I’ll let you decide for yourself.

Check out Joey’s original post here.

I hope the 2 clients I mentioned above read this post. (I’m emailing them about it now). I also hope it’s helpful to new Infusionsoft users or prospective users who are investigating Infusionsoft. If you have any questions, post them below and I will make sure to respond quickly. Happy Thanksgiving everyone!

~ Jarrod