When we first started our business, we needed a way to collect payment from customers across the world. We were literally making sales on day 3 of our new venture. We hadn’t even formed a corporation yet. So the quick and obvious solution was PayPal. It seemed easy enough and would work just fine for our needs…at least that’s what we thought initially.

Over time we found that not only was the checkout process cumbersome for our clients, we ourselves didn’t want to go in and create a unique money request for each and every client. I won’t tell you how long we ran our sales like this. I’m turning red just writing about it.

Long story short, we finally got hooked up with a gentleman by the name of Paul Lonsford. I had sold Paul Infusionsoft years ago when I was still with the company. He really hooked us up. Here’s what you really need to know though:

Once we had our merchant account in place, it streamlined the way we processed credit cards. Here we were Infusionsoft Mavens and we weren’t using the shopping cart for what it was really designed for. We were losing out on all sorts of automation with PayPal.

We didn’t realize it, but we had been neglecting our sales efforts because of the difficulty in processing the actual transaction once a deal had been closed.

Here’s the really clincher – when we switched from routing sales through PayPal to our new merchant account, we almost doubled our revenue in the first month! It’s like there was some unknown barrier to our success processing sales the old way. Thank heavens for Merchant Processing 2.0.

If you are running your business with Infusionsoft, using only PayPal and not a merchant account, I’m calling you to repentance. Wink. Wink. You are going to face the exact same challenges we faced. Learn from our experience:

1) When you make it easier for a client to pay you, they are more likely to do so.
2) When you make it easier to close a deal, you are more likely to do so.
3) Storing credit cards on file for payment plans and subscriptions is priceless.
4) Having a cart skin/theme that is branded with your site curbs the shopping cart abandonment you get when throwing people over to PayPal to complete a transaction.

Since the time of our transition we have referred 12-15 clients asking for merchant recommendations over to Paul. We’re pleased to say that each and every one of them have come back with rave reviews of his unmatched pricing and customer service.

We recently partnered up with Paul to provide our clients as well as Infusionsoft Users a unique package to help them get up and running (and doubling sales) in no time. We really have put together the sweetest merchant account deal for internet credit card processing. Absolutely no one can beat this offer.

But don’t take my word for it – see for yourself. Check out: http://infusionpay.com

~ Jarrod Morris

P.S. Did I mention that our rate dropped from 3% with PayPal to 2.09% with InfusionPay?