Marketing Mavens » Infusionsoft

Contest Winner: I am Infusionsoft’s Biggest Fan

Jarrod — Thu, 05 Aug 2010 23:51:10 +0000

About to head out of the office when I saw a google alert hit my inbox. It was a post from Joe Manna over on Infusionsoft’s Blog announcing the contest winners.

http://www.infusionblog.com/entrepreneur/infusionsofts-biggest-fan-winners/

They awarded me with the Funniest Video and dropped a Flip Mino HD in the mail. I’d love to share a quick business lesson on the awesomeness of this contest but that will have to wait for another day because I’m running late to my Krav Maga Class!

Infusionsoft’s Biggest Fan

Jarrod — Sat, 31 Jul 2010 00:13:52 +0000

Dustin and I own and operate a few businesses – all rely heavily on Infusionsoft. One particular business, Integrity Safe, provides 3rd party website verification and issues trust seals to websites who meet certain safety and security measures. Thanks to Infusionsoft, 90% of that business runs on autopilot, allowing us to do the things we really love (like what you’re about to see in the video below).

In response to Infusionsoft’s recent blog post:
http://www.infusionblog.com/events/infusionsofts-biggest-fan-contest/
I decided to throw this quick video together to prove that I am Infusionsoft’s Biggest Fan. I hope you enjoy it.

Best,

Jarrod Morris

[CREDIT] Original Old Spice Video: http://www.youtube.com/watch?v=owGykVbfgUE

Increase your ROE (Return on Email)

Jarrod — Tue, 27 Jul 2010 23:47:09 +0000

Last minute update about a must-attend webinar being held by Infusionsoft tomorrow:

Sorry for the late notice but believe me – you’ll want to clear your schedule for this. I received an email today from a friend over at Infusionsoft about a very special webinar that Clate (CEO of Infusionsoft) is hosting on Wednesday, July 28th.

Not only is Clate going to reveal some pretty awesome email strategies that will have you drooling over all the cash you’ve been leaving on the table, a little birdie told me there is going to be a sweat deal on the software.

Listen, Infusionsoft never discounts their software. Have you been kicking the Infusionsoft tire for a while? Get off the fence and join us tomorrow. I’m not sure what the definition of “sweet deal” is exactly, but I know you’ll want to be there.

94% Opt-in Rate With Infusionsoft & SMS

Jarrod — Thu, 24 Jun 2010 16:51:41 +0000

I just read a highly impressive post over at Infusionsoft’s Official Blog. The author of the post – Tyler Garns, Infusionsoft’s own VP of Marketing. Tyler shares his recent experience (yesterday) of capturing leads via SMS at Ramon Ray’s 12 Hours of Tech conference in New York.

Now if you were with us at InfusionCon this last March, you probably already saw Tyler use the InfusionSMS platform to drive opt-ins. Seeing that the audience there was comprised of Infusionsoft Users, dying to know how the integration worked, he had a huge number of people bite. No surprise.

So how did Tyler achieve a 94% opt-in rate? Here’s his story, “At the end of my presentation, I told the audience how to get a free copy of the book and request more information about Infusionsoft. All they had to do was text the word “chaos” followed by their email address to 411247. Of the approximate 51 people in the room, 48 of them texted in. They were automatically tagged (segmented) in Infusionsoft, received an email, immediate text response, and they were started on a follow-up sequence.”

If you haven’t checked out InfusionSMS yet, I recommend you do so now. You can even watch the demo here below to see it in action. I probably don’t need to state this, but just in case anyone is uncertain, you’ll need to have Infusionsoft for this to work

Tyler goes on to say: “Once people are in your Infusionsoft CRM, you can send broadcast texts from Infusionsoft or even use text messages as part of follow-up sequence. It’s great for appointment and event reminders and just about anything else that could be accomplished with a text message.”

“This example is among many that shows how you can take Email Marketing 2.0 to the next level in your business. It’s not just emails … it’s not just texting … it’s leveraging both platforms to accomplish the need to send the right message at the right time to the right people. When you think of Infusionsoft, think of it as the engine to your marketing machine – it can really do anything.”

Original Blog Post Here

Infusionsoft Digital Product Delivery

Dustin — Fri, 16 Apr 2010 18:21:04 +0000

Do you sell digital products like eBooks MP3’s or videos? If so, we recently developed an awesome Infusionsoft integration just for you.

As you probably already know, Infusionsoft has some pretty awesome functionality around delivering and protecting the above digital products.

What you may or may not know is that Infusionsoft has a 10 MB file size limit. Unfortunately most digital products are larger than 10 MB, rendering this feature almost useless for most of our clients.

So after a few late nights and some extra-large pizzas, we found a solution to serve up files larger than 10 MB. The best part is, the solution still uses the native feature within Infusionsoft.

We recently shot a video to show exactly how this works. If you’d like to see it, go to:

http://infusiondigitalproducts.com

Enjoy the video and let us know if you have any questions.

Dustin

Micah Mitchell, Bob Keen & Moldingsoft

Jarrod — Wed, 24 Mar 2010 17:39:19 +0000

A little over 5 years ago, I had the pleasure of working with Micah Mitchell when he and Jordan Guernsey of MOLDINGBOX first started using Infusionsoft. At the time my roll at Infusionsoft was an “Implementation Manager,” so I was their go-to-guy for the first couple of months.

Right off of the bat I realized that Micah was anything but a newbie when it came to CRM software. He had previously implemented a handful of other solutions and seemed to learn the Infusionsoft system with ease. He became such an expert at the software that it wasn’t long before he started his own services business helping other Infusionsoft users.

Often times I’d receive requests from Infusionsoft users that needed a website, landing page or even custom work inside of their application. Since Infusionsoft has a strict policy against collusion, I was unable to assist them personally with these needs as an Infusionsoft employee – nor could I receive compensation for referring them to another provider.

Since I knew Micah had mad tech skills and understood the marketing side of things as well, I always felt confident in sending my clients his direction. Many of them reported back that they had a great experience with Micah and appreciated the reference.

Fast-Forward 4 years. My partner Dustin and I, having gained a wealth of knowledge and recognizing a huge opportunity in the marketplace, ventured out to actually implement everything we had learned. We left Infusionsoft and formed our own company: Marketing Mavens.

Not too long into building websites and pimped out Infusionsoft marketing funnels, we had a client ask us if we could help him turn WordPress into a membership portal that could grant access to hidden content for paying members.

We did our research and though there were a few solutions out there, we decided to go with what Micah (Infusion Alliance at that time) had developed for a few main reasons:

1) We knew Micah and the quality of work he produced
2) Our review showed that his functionality seemed to outshine the other solutions
3) He marketed the solution with an “unlimited domains” usage

We were really stoked at the idea of being able to offer this value-add to our existing website services for future clients. What we didn’t see anywhere on the site – but have recently found out from Micah himself, is that there was a provision on the licensing…it was for only 1 infusionsoft application.

That 3 word clause meant we weren’t legally/ethically/morally allowed to distribute the plugin – though we had done so, unaware of the above restriction. Fortunately, Micah contacted us directly and after email communication and talking over the phone, everything was smoothed out.

Words can’t express how much I appreciate his understanding and giving us the opportunity to share what really happened. I am grateful for his “big picture” view in resolving this misunderstanding.

Though there have been some harsh accusations hefted at our company on blogs and forums, I can completely understand the reasoning behind it. I haven’t had the opportunity to ever speak with Bob Keen personally, but I can tell that he is a very passionate entrepreneur – and I admire the loyalty he has towards his partner.

There is no doubt that being “passionate,” “loyal,” “competitive,” and “quick to action,” can make a small business ultra-successful. Moldingsoft possesses such traits.

We bear no hard feelings – and from what Micah tells me, nor does Moldingsoft. Now that this is behind us, there are opportunities being presented immediately to work together to help Infusionsoft users truly fulfill Infusionsoft’s purpose of “liberating and empowering entrepreneurs so they can enjoy doing business, wow their customers, and better serve their families and communities.”

Moving forward, we highly endorse InfusionWP as THE solution for creating Infusionsoft / WordPress membership sites. We’ll be working with Micah over the next few weeks to become expert service providers when it comes to InfusionWP configuration and integration.

I wanted to close by saying thanks to those of you who sent kind words and encouragement over the last few days. We have been very fortunate in building meaningful friendships with some pretty cool entrepreneurs. Please let us know if there is anything we can do to help you out.

Best,

Jarrod Morris

Infusionsoft & Credit Card Processing: Lessons Learned

Jarrod — Sat, 27 Feb 2010 17:45:35 +0000

A valuable lesson about overcoming obstacles related to both buying and selling – you may be hitting these speed bumps right now and not even know it.

When we first started our business, we needed a way to collect payment from customers across the world. We were literally making sales on day 3 of our new venture. We hadn’t even formed a corporation yet. So the quick and obvious solution was PayPal. It seemed easy enough and would work just fine for our needs…at least that’s what we thought initially.

Over time we found that not only was the checkout process cumbersome for our clients, we ourselves didn’t want to go in and create a unique money request for each and every client. I won’t tell you how long we ran our sales like this. I’m turning red just writing about it.

Long story short, we finally got hooked up with a gentleman by the name of Paul Lonsford. I had sold Paul Infusionsoft years ago when I was still with the company. He really hooked us up. Here’s what you really need to know though:

Once we had our merchant account in place, it streamlined the way we processed credit cards. Here we were Infusionsoft Mavens and we weren’t using the shopping cart for what it was really designed for. We were losing out on all sorts of automation with PayPal.

We didn’t realize it, but we had been neglecting our sales efforts because of the difficulty in processing the actual transaction once a deal had been closed.

Here’s the really clincher – when we switched from routing sales through PayPal to our new merchant account, we almost doubled our revenue in the first month! It’s like there was some unknown barrier to our success processing sales the old way. Thank heavens for Merchant Processing 2.0.

If you are running your business with Infusionsoft, using only PayPal and not a merchant account, I’m calling you to repentance. Wink. Wink. You are going to face the exact same challenges we faced. Learn from our experience:

1) When you make it easier for a client to pay you, they are more likely to do so.
2) When you make it easier to close a deal, you are more likely to do so.
3) Storing credit cards on file for payment plans and subscriptions is priceless.
4) Having a cart skin/theme that is branded with your site curbs the shopping cart abandonment you get when throwing people over to PayPal to complete a transaction.

Since the time of our transition we have referred 12-15 clients asking for merchant recommendations over to Paul. We’re pleased to say that each and every one of them have come back with rave reviews of his unmatched pricing and customer service.

We recently partnered up with Paul to provide our clients as well as Infusionsoft Users a unique package to help them get up and running (and doubling sales) in no time. We really have put together the sweetest merchant account deal for internet credit card processing. Absolutely no one can beat this offer.

But don’t take my word for it – see for yourself. Check out: http://infusionpay.com

~ Jarrod Morris

P.S. Did I mention that our rate dropped from 3% with PayPal to 2.09% with InfusionPay?

InfusionCon 2010 Attenedees – Are You One of Them?

Jarrod — Thu, 25 Feb 2010 00:12:01 +0000

I’m shaking the dust off of my blogging vacation to ask you a very important question. The question I’m posing is the same question that I’ve been getting from my clients over the last few weeks…are you attending InfusionCon?

Well, my answer is a resounding YES! Not only am I going, but our company will have a booth there. So please make sure you stop by and say hi to Dustin, Dallin and myself.

To mention a few of our clients and partners who will be there:

Paul Lonsford: First Data Independent Sales Dallas
Wes Schaefer: The Sales Whisperer®
Mike Searls: LA Boxing & Success Training Systems
Brian Johnston: Johnston Search
Chris Wise: Credit Line Millionaire
Curtis Dueck: Muvezi & Guardian Silver
Ray O’Donnell: TotalRewards Software
Jennie Jorgens: Small Business Lifeline
Chris Griffin: 3 Day Dentist
James St. Clair DVM: TopDog
Jess Wilkinson: Dorado Vista
Wade Ungaro: Jodo Collections

I know I’m leaving out many of you that I’ve already spoken with. We have 3 short days and would like you to connect with as many clients as possible. If we didn’t mention you on the list, but you’d like us to know you’re coming, you can either comment on this post or CLICK HERE to fill out our contact form.

If you’d like us to mention you in the list above, just disclose that in your submission and we’ll gladly add you to it.

If you haven’t made arrangements to be at InfusionCon, I highly recommend you do so (as long as they are still accepting registrants). If the seats aren’t completely taken already, go to http://infusioncon.com and reserve yours now.

I look forward to meeting many of you in person. Please let me know if I can help you make any connections with Infusionsoft Employees, Partners or any of our clients. I am happy to assist you with anything I can.

~ Jarrod Morris

P.S. The dates are March 10-12, 2010.

What The Heck Is A Stick Campaign?

Jarrod — Tue, 18 Aug 2009 06:28:27 +0000

A few years back I was listening to one of Dan Kennedy’s CD’s while driving in my car. He introduced a simple strategy that when implemented, creates happy customers that continue to do business with you, over and over again.

Most businesses are familiar with the concept of a “marketing campaign.” We will do anything and everything to bring new customers through the door. Whether that involves 3 simple emails or 3 months of email, direct mail and phone calls, the price will be paid to acquire another customer.

This is where the average marketer quits and ends up missing out on a huge opportunity – repeat business. You see, it’s a heck of a lot easier to keep a client than it is to find a new one. Here comes Dan’s genius. He calls this next piece a “stick campaign.”

If you spend $20 in marketing to acquire a customer, the wisest thing you can do is to spend at least $2 to keep them. A stick campaign is much more than just delivering the purchased product or promised service. A stick campaign involves that extra level of service your competitors aren’t giving (or maybe they are).

Your entire objective is to create a warm and fuzzy experience that will build the relationship between you and your customers. I could talk for hours on this subject, but I’ll apply the K.I.S.S. principle here so that you can implement a simple and effective stick campaign in the next 5 minutes.

* Before I do that, please, please understand that a well designed html “Thank You” email is not going to be enough to trip the psychological switch of reciprocity.

Shortly after learning about stick campaigns another “guru” marketer who is a close friend of mine introduced me to a service called SendOutCards. Simply put, this solution empowers you with the ability to send personalized cards in your own handwriting and easily attach gifts on the fly, all with the click of a button.

This solution is really impressive and over the past couple of years I’ve had some unforgettable customer experiences by using it. It is simple, affordable and will allow you to master the stick campaign. Obviously personalized cards are also great for prospects, employees, partners, investors and outside of the business world, friends and family.

* FREE GIFT FROM ME TO YOU *
I wanted to do something special for our blog readers. So I arranged a personalized gift account for you with pre-purchased cards and postage so you can try it out for yourself.
Here’s the URL: http://sendoutcards.com/cardfreebie

I strongly recommend you send one card to a new customer and another card to your significant other. And don’t forget to come back and leave a comment about your card sending experience. If you focus on sending to give, the natural effect will not only result in repeat business, but an endless stream of referrals. Trust me, I’ve tested it and it works!

Best,

Jarrod

P.S. Are you using Infusionsoft? If so, I can help you integrate SendOutCards with Infusionsoft as an automated step within a multi-media follow-up sequence.

Update to post: Just found out that SendOutCards was listed on Inc. 500’s list as well. They were ranked #158 and their website was ranked in the top 10 of all the 500 businesses. Read Here…

Inc. 500 | 3 Years Running

Jarrod — Fri, 14 Aug 2009 15:10:41 +0000

I still remember sitting in the company meeting when our President Clate Mask announced that for the first time, we were being listed in Inc Magazine’s list of the 500 fastest growing companies in America. A huge sense of accomplishment and excitement rushed over our entire team (which was much smaller then).

It’s rare that a person has the opportunity to be a part of something so big. As we continued on our journey of revolutionizing the way small businesses grow, we soon found ourselves on the Inc. 500 List for the second year in a row. Surprising to me, the sense of accomplishment and excitement at that time was just as grand as the first time making the list.

Here we are one year later. I’m no longer an employee but I heard through the grapevine that Infusionsoft would again, maintain its standing as one of the 500 fastest growing companies in America. Yesterday I saw an official press release and the most astonishing thing happened…I was overwhelmed with a sense of accomplishment and excitement, just like the two previous years.

As an Infusionsoft Certified Service Provider (CSP) and Certified Marketing Automation Coach (CMAC), I feel just as vested today in the dream, vision, purpose and mission of Infusionsoft. I know that they will continue to grow and accomplish many great things. I’m grateful for the crucial role my company is playing by helping businesses fix their follow-up failure and double their sales.

If you haven’t taken a serious look at Infusionsoft, do so now! If you have Infusionsoft and feel like you’re not getting 110% out of it, call us!

Best,

Jarrod Morris

P.S. If you didn’t see above, here’s the link to the full press release: http://www.prweb.com/releases/2009/08/prweb2745834.htm