What The Heck Is A Stick Campaign?

Jarrod — Tue, 18 Aug 2009 06:28:27 +0000

A few years back I was listening to one of Dan Kennedy’s CD’s while driving in my car. He introduced a simple strategy that when implemented, creates happy customers that continue to do business with you, over and over again.

Most businesses are familiar with the concept of a “marketing campaign.” We will do anything and everything to bring new customers through the door. Whether that involves 3 simple emails or 3 months of email, direct mail and phone calls, the price will be paid to acquire another customer.

This is where the average marketer quits and ends up missing out on a huge opportunity – repeat business. You see, it’s a heck of a lot easier to keep a client than it is to find a new one. Here comes Dan’s genius. He calls this next piece a “stick campaign.”

If you spend $20 in marketing to acquire a customer, the wisest thing you can do is to spend at least $2 to keep them. A stick campaign is much more than just delivering the purchased product or promised service. A stick campaign involves that extra level of service your competitors aren’t giving (or maybe they are).

Your entire objective is to create a warm and fuzzy experience that will build the relationship between you and your customers. I could talk for hours on this subject, but I’ll apply the K.I.S.S. principle here so that you can implement a simple and effective stick campaign in the next 5 minutes.

* Before I do that, please, please understand that a well designed html “Thank You” email is not going to be enough to trip the psychological switch of reciprocity.

Shortly after learning about stick campaigns another “guru” marketer who is a close friend of mine introduced me to a service called SendOutCards. Simply put, this solution empowers you with the ability to send personalized cards in your own handwriting and easily attach gifts on the fly, all with the click of a button.

This solution is really impressive and over the past couple of years I’ve had some unforgettable customer experiences by using it. It is simple, affordable and will allow you to master the stick campaign. Obviously personalized cards are also great for prospects, employees, partners, investors and outside of the business world, friends and family.

* FREE GIFT FROM ME TO YOU *
I wanted to do something special for our blog readers. So I arranged a personalized gift account for you with pre-purchased cards and postage so you can try it out for yourself.
Here’s the URL: http://sendoutcards.com/cardfreebie

I strongly recommend you send one card to a new customer and another card to your significant other. And don’t forget to come back and leave a comment about your card sending experience. If you focus on sending to give, the natural effect will not only result in repeat business, but an endless stream of referrals. Trust me, I’ve tested it and it works!

Best,

Jarrod

P.S. Are you using Infusionsoft? If so, I can help you integrate SendOutCards with Infusionsoft as an automated step within a multi-media follow-up sequence.

Update to post: Just found out that SendOutCards was listed on Inc. 500’s list as well. They were ranked #158 and their website was ranked in the top 10 of all the 500 businesses. Read Here…

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What The Heck Is A Stick Campaign?